Privacy Policy

Last updated: Wed 10th December

Auvé Beauty (“we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store and protect your personal data when you visit auve.co.uk, make a purchase, or interact with our services.

We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our website, you agree to the practices described below.

1. Who We Are

Auvé Beauty is a trading name of Aspyre Group Limited.

Company Number: 14242529
Registered Office:
Office 5259, 182–184 High Street North,
East Ham, London, United Kingdom, E6 2JA

For any privacy-related questions, please contact:
enquiries@aspyregroup.co.uk

Aspyre Group Limited is the data controller for all personal data collected through this website.

2. Data We Collect

We collect personal data to process orders, operate our website, provide customer support and improve our services.

a) Information you provide to us

When placing an order:

• Name

• Billing and delivery address

• Email address

• Phone number

• Payment information (processed securely by third-party gateways)

When creating an account:

• Login details (name, email, password)

When contacting customer support:

• Any information you share voluntarily (e.g., order numbers, photos of products, enquiry details)

When subscribing to our mailing list:

• Name

• Email address

b) Information collected automatically

When you browse our site, we automatically collect:

• IP address

• Device type

• Browser type

• Pages visited

• Time spent on the site

• Referring URLs

• Cart activity (for functionality)

This data helps us improve the performance and security of our website.

c) Cookies & tracking technologies

We use cookies to:

• Enable shopping cart functionality

• Store your preferences

• Analyse site performance

• Improve user experience

• Support security measures

You can disable cookies in your browser settings. Some features may not work correctly if cookies are disabled.

A detailed explanation is available in the Cookies section below.

3. How We Use Your Data

We use your personal data to:

To fulfil your orders

• Process payments (via Stripe, PayPal, Apple Pay, or WooCommerce gateways)

• Dispatch orders

• Send order confirmations and tracking information

• Manage returns or refunds

To improve our services

• Analyse website performance

• Diagnose technical issues

• Optimise user experience

For customer support

• Respond to enquiries

• Handle complaints

• Provide order updates

For marketing (only if you opt in)

• Send product updates

• Promotional emails

• Special offers

• Newsletters

You can unsubscribe from marketing emails at any time.

4. Lawful Basis for Processing

Under UK GDPR, we process your data under the following lawful bases:

• Contract: To process and deliver your orders

• Legitimate Interest: Website analytics, fraud prevention, customer support

• Consent: Email marketing and cookies beyond those strictly necessary

• Legal Obligation: Record-keeping, tax purposes

5. How We Store & Protect Your Data

We take appropriate technical and organisational measures to protect your data, including:

• Encrypted website (HTTPS)

• Encrypted payment processing through secure third parties

• Limited internal access

• Secure storage of customer records

• Regular security audits

We never store full credit or debit card details — these are handled by your chosen payment provider.

6. Sharing Your Data

We only share your data with trusted third parties necessary to run our business. These include:

• Payment providers (Stripe, PayPal, Apple Pay, WooCommerce Payments)

• Shipping carriers (Royal Mail, Evri, DPD, etc.)

• Email providers (e.g., MailChimp/Klaviyo)

• Website hosting & security services (WordPress/WooCommerce infrastructure)

• Analytics tools (Google Analytics, Meta Pixel, etc.)

We never sell your data to third parties.

All partners operate under GDPR-compliant agreements.

7. Data Retention

We retain your data only as long as necessary for:

• Fulfilling orders

• Providing customer support

• Legal and accounting obligations (typically 6 years)

• Maintaining your account until you choose to delete it

Marketing data is retained until you unsubscribe or request deletion.

8. Your Rights Under UK GDPR

You have the right to:

✔ Access

Request a copy of the personal data we hold about you.

✔ Rectification

Correct inaccurate or incomplete data.

✔ Erasure (“Right to be Forgotten”)

Request deletion of your data in certain circumstances.

✔ Restrict Processing

Limit how your data is used.

✔ Data Portability

Receive your data in a machine-readable format.

✔ Object

Object to marketing or specific types of processing.

✔ Withdraw Consent

Withdraw consent at any time (e.g., unsubscribe from emails).

To exercise any of the above rights, contact us at:
enquiries@aspyregroup.co.uk

9. Cookies

What are cookies?

Cookies are small text files stored on your device to improve website functionality and user experience.

Types of Cookies We Use

Necessary cookies – required for shopping cart, checkout, and site security.
Functional cookies – remember preferences.
Performance cookies – track site usage and analytics.
Marketing cookies – only used if you consent.

Managing Cookies

You can disable cookies via your browser settings.
Please note that doing so may impact website performance or prevent checkout from functioning properly.

10. Children’s Privacy

Our website and products are not intended for individuals under the age of 16.
We do not knowingly collect data from children.

11. International Transfers

Some service providers may store data outside the UK (e.g., EU or USA).
Where this occurs, transfers are protected by:

• Standard Contractual Clauses (SCCs), or

• Adequacy decisions under UK law.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically.
The latest version will always be published on this page with the “Last updated” date shown above.

13. Contact Us

If you have any questions about this Privacy Policy or how your data is handled, please contact us:

enquiries@aspyregroup.co.uk
Aspyre Group Limited, Office 5259, 182–184 High Street North, East Ham, London, E6 2JA