Why does Auvé exist in a competitive haircare market?
The haircare industry is crowded. But it’s also confusing.
On one side, mass-market brands cut corners, diluting formulas, over-processing ingredients, and prioritising margins over quality. On the other, “luxury” and “clean” labels often come with inflated price tags that make conscious haircare feel inaccessible.
Auvé exists to remove that trade-off
Ethical Sourcing Without the Mark-Up
We believe ethical sourcing shouldn’t be a luxury.
Wherever possible, we work with responsible suppliers who value fair labour practices, ingredient traceability, and long-term partnerships, not short-term cost cutting. By keeping our supply chain lean and avoiding unnecessary intermediaries, we’re able to source high-quality raw ingredients without passing inflated costs onto our customers.
The result? Thoughtfully sourced products at prices that actually make sense.
Conscious Haircare, Made Accessible
We don’t believe you should have to choose between:
Ethical sourcing or fair pricing
Natural ingredients or performance
Conscious choices or everyday usability
Auvé®
Our Story
Auvé was born inside our family-run London salon shaped by real conversations with clients, stylists, and people who simply wanted haircare that worked, without compromise or confusion.
Every product is tested, refined, and approved in a real-world setting before it ever reaches your shelf.
Cold-Pressed. Vegan. Purposefully Simple.
Many natural ingredients lose their benefits through heavy processing. That’s why we prioritise cold-pressed oils, helping to retain their natural nutrients, texture, and performance.
Our formulations are:
Vegan
Made with natural ingredients wherever possible
Free from unnecessary fillers and over-engineering
We don’t chase trends or overload our products with ingredients that look good on a label but add little value. Every component is there for a reason.
We use only natural ingredients for our products, which are good for you and the environment too.
Natural Ingredients
Cruelty Free
Carbon Natural