Argan oil has been used in Morocco for over 3,000 years, but only recently has science begun to explain why it’s one of the most powerful natural ingredients for hair and scalp nourishment. Today, with hair thinning affecting 8 million women and 6.5 million men in the UK, people are looking for proven, gentle alternatives to harsh chemical-based treatments.
Fun fact #1: Argan oil is one of the richest natural sources of Vitamin E in the world
Vitamin E helps protect scalp skin from oxidative stress – a common factor in premature hair shedding and breakage.
Fun fact #2: Argan oil contains 80% fatty acids
Specifically:
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Oleic acid
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Linoleic acid
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Palmitic acid
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Stearic acid
These help strengthen the outer hair cuticle, reduce breakage, and improve “slip” (which means easier detangling and less mechanical shedding when brushing).
Fun fact #3: People shed up to 100 hairs a day
So even a small improvement in breakage can visibly impact how thick and healthy your hair looks over time.
Fun fact #4: The scalp ages up to 6x faster than facial skin
Meaning:
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dehydration
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dryness
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inflammation
…show up much earlier. Argan oil helps moisturise the scalp and support healthier follicles.
Fun fact #5: Argan oil is naturally anti-inflammatory
This matters because irritation and inflammation are common in:
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dandruff
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eczema
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sensitive scalps
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heat styling damage
By calming the scalp and supporting hydration, hair has a healthier environment to grow from.
Fun fact #6: Argan oil is one of the only oils proven to improve shine instantly
Studies show that plant oils high in linoleic acid help smooth the hair cuticle and reflect more light, visibly improving shine even after one use.
Why does this matter today?
With hair thinning becoming more common due to:
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stress
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nutrient deficiencies
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hormonal shifts
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scalp inflammation
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over-styling
…it makes sense that more people are looking for natural ways to support their hair at the root level.
Science now suggests that antioxidants and essential fatty acids – like those found in argan oil – may help create a healthier scalp environment and reduce breakage, leading to stronger-looking hair over time.
Auvé’s approach
We use cold-pressed argan oil blended with nutrient-rich botanicals including pumpkin seed and rosemary oil. Our formulations are salon-tested and designed to nourish the scalp, smooth each strand, and help hair look thicker and healthier with consistent use.